Things aren't being shared evenly in the chocolate supply chain. The chain starts with millions of farmers who produce cocoa and ends with the billions of consumers who enjoy chocolate. But what about the bit in the middle? This section is dominated by a handful of chocolate giants that profit from keeping the price of cocoa as low as possible. As a result, farmers are forced to live in poverty. And that leads to illegal child labour and modern slavery.
Our mission: together we’ll make 100% slave free the norm in chocolate. How we are going to achieve it? It won't be easy. The situation is complex. But Tony's roadmap will help us accomplish it. Our roadmap has 3 pillars and points the way to 100% slave-free chocolate.
1. Create Awareness
2. Lead by Example
3. Inspire to Act
Recently there has been coverage in the press about Tony's being associated with a bigger cocoa company called Callebaut. Please see the link below to Tony's response